5 Reasons Every Small Business Should Have A Website
In today’s market, the most successful businesses have an online presence. There are over 3 billion people who use the Internet daily. If you don’t have a website, you may not be getting all the attention your business deserves. There are so many things that a website can do for you.
Why Have a Website for Small Business?
The first reason why small businesses need a website, even if your business has five employees or less, is because that’s where so many of your potential customers are for so much of the time.
Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
With so many low priced online services, there’s really no excuse to keep putting it off.
Still not sure how having a website will help you grow your business?
Here are important reasons every business needs a website:
You Can Target A Bigger Market
Your local market will be wider; you will be in front of potential clients that weren’t in touch with your brand before. No matter if you sell products or services.
If you decide to have an eCommerce store that you can sell right on the spot and the store is up at any time.
Build Your Credibility
No matter how small your business is, a website will make it, and you, look more professional. When a potential customer is able to go to your website any time and learn more about your business, it inspires trust, which gives you more credibility as a business owner. Sometimes, businesses without websites aren’t taken seriously and eventually they die out. Many customers only search online, so you could be missed entirely. Keep in mind that first impressions are very important, so make sure that your website is well-designed and catches the eye.
A business website gives you another opportunity for data collection/lead generation.
For instance, getting people to write their email addresses on pieces of paper and handing them in at a physical storefront is hard. But getting people to type their email address into a box on a website is much, much easier – especially if they perceive that they’re getting something for it, such as a newsletter, a special report or an ebook. And once you have the email address, you have another way to reach your potential customer.
Your customers expect it.
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
A business website gives you another marketing channel.
Having a business website gives you an automatic online presence. Think of it as an online billboard. Instantly you have another chance to introduce people to your products and services and another way for people to find you. (Of course, how many eyes your billboard attracts will depend on your conscious marketing efforts to get people’s attention, such as Search Engine Optimization, blogging, using social media, and online advertising.)
We would love to talk to you about your project and chat about your project needs. Simply contact us, the THE MMIT and we will get back to you the same business day, promise.