Benefits of Social Media Marketing Every Business Needs to Know
Social media marketing (SMM) is a form of marketing that uses social networking websites like Facebook, Twitter, Instagram, YouTube, Google+, Tumblr and Pinterest as a marketing tool. It involves creating and sharing content on social networking websites in order to achieve the marketing and branding goals of a business.
Social media marketing has become one of the most crucial part of a company’s marketing strategy. Businesses all around the globe are discovering the ways social media can contribute to the success and growth of their business. According to a statistic, around 92% of marketers have claimed that social media marketing is important for their business, with 80% indicating their efforts increases traffic to their websites. With these type of statistics, the benefits of social media marketing can’t be ignored.
If businesses are doubtful about whether social media marketing is worth the efforts, some of the benefits of social media marketing have been highlighted below, which may help them to make the switch:
- Cost-Effective – One of the most remarkable benefit of social media marketing is its cost-effectiveness. Signing up and creating a profile on various social networking platforms is free. Even if a business opts for paid promotions on various social media platforms, it’s relatively cheaper than other marketing tactics.
- Increased Website Traffic – Hardly any website can survive without traffic. Without social media presence, businesses are limiting their traffic to customers who are familiar with their brand. By adding social media profiles to their marketing plan, businesses unlock more paths leading customers back to their website. The more quality content a business share on their social media platforms, the more inbound traffic they will generate, which in turn will lead to more leads and more conversions.
- Escalates Brand Recognition – One of the most important goal of any business is gaining brand recognition. That’s because consumers tend to buy brands they are familiar with. Fortunately, social media marketing allows a business to gain such kind of brand recognition, as there are millions of active users on different social media platforms.
- Improved Brand Loyalty – Social media marketing also allows a business to increase its brand loyalty. According to a report published by Texas Tech University, brands who engage on social media platforms enjoy better brand loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.”
- Better Customer Insights – Social media platforms gives an opportunity to every business to gain customer insights. By keeping a watch on customer activities, through social listing, businesses can gain valuable information about what the customers are interested in and how they behave. This in turn will help businesses to make smarter business decision.
THE MMIT is armed with hard-working professional who have expertise in social media marketing (SMM). Social media marketing services provided by THE MMIT is world-class and your satisfaction regarding their work will not be below 100%.