Branding a necessity
Brand building is perceived as a complicated task, and most business owners are so engrossed in day-to-day business operations that they never even consider the brand identity they are projecting. Many don’t even know what the word “brand” really means. So, what is a “brand?” It’s EVERYTHING! A brand identity is a way you define your business to yourself, external audiences, and your employees. It embodies the core of what your business is and what you value. It’s your tagline, your advertising messaging, your store’s signage, your employees’ uniforms, the interior design of your office, the way your customer service team interacts with customers, and so much more.
Let us get to know why branding is important
Branding helps to grow your reputation
A strong brand reputation does more for long-term customer loyalty and organization success than any single advertising campaign you launch. That’s why it’s so important to focus on building a strong brand reputation no matter the size of your company. A strong brand reputation helps build repeat business and promote word-of-mouth advertising by satisfied clients.
Branding can help you win investment
A strong, well-known brand can help you to generate future business, and in this way, we have increased our business’ value by giving them more leverage in their industry. This makes it a more appealing investment opportunity because of its firmly established place in the marketplace.
Branding can help you win new customers
A good brand is recognised when a business wins referrals. We believe in building our brand strong so that we can have a positive impression of our company among consumers, and they will likely do business with us because of the familiarity and assumed dependability of using a name they can trust.
Branding can boost employee pride and satisfaction
When an employee works with our company, and they genuinely agree with what our brand stands for, they will be more satisfied with their job and have a higher degree of pride in the work that they do. They’ll feel proud to tell their friends where they work, will feel more confident having your name on their CV, and have a greater sense of belonging (which in turn will make them less likely to be tempted away by your competitors!). Branding our workplace and creating promotional merchandise for our employees to use can help to reinforce the strength of our brand and the values it stands for.
Branding sets expectations
A strong, consistent brand will allow the customer to know exactly what to expect each time they encounter our business. We acquire professional appearance which builds our creditability and trust, which bodes well as people are more likely to purchase from a business that appears legitimate. Our brand represents our promise to the customer- like an unspoken contract so to speak.
A strong brand adds value
A strong and successful brand will add value to your business, well beyond physical assets. We are worth much more than the premises, equipment and/or products. Branding is a vital and essential element for marketing to create value and connectivity with audiences.
Branding can help to build trust in your marketplace
Branding strategies are not only created to increase the number of customers of an organization or to attract top quality talent. Branding helps companies shape their company’s reputation and attract a variety of stakeholders: customers and employees, but also investors, business partners, providers, governments, opinion leaders, purchasers and licensees, etc. A professional appearance and well-strategized branding will help us build trust with consumers, potential clients and suppliers. People are more likely to do business with a company that has a polished and professional brand image. Being properly branded can also give a positive impression, and help the public to feel as though they can trust our company, the products and services we offer and the way we handle our business.
Your brand helps you connect with your customers emotionally.
We as a brand connect with people at an emotional level. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with our company. Building a brand helps us to create trust with our target market, and even helps to create brand loyalty, so these customers continue to keep coming back. We’ve touched on branding encompassing a number of elements and your values are one of them. It is these values which are embedded into our brand which then help to create the emotional connection with our customers and how our brand makes them feel.
In today’s world, branding is more important than ever. But a good brand won’t manifest overnight it’s a result of a meticulous planning, development and growth, which we have developed. Today, we as a brand, not only increased the value of our company, but we provided employees with direction and motivation and made acquiring new customers easier.