Custom Web Design Vs. Template Websites, Which Is Better?
Unlimited design possibilities coupled with a full suite of powerful features allows us to develop made-to-order sites that speak directly to each client’s brand, audience and online marketing goals.
However, custom-fit solutions require months to deploy which may not be feasible for start-ups or other clients with budget and scope limitations. In these cases, a template site may offer a good alternative.
So, what is the difference between the two?
Custom Website Design
A custom site is developed from scratch — the information architecture or navigational structure, graphics, functions, and administrative back-end are all designed based on your unique specifications. Do you have well established branding guidelines that reflect who you are as a company? A custom solution is for you.
What’s more, custom sites allow for all of the bells and whistles that elevate a website beyond professional graphics. Analytics data, search engine optimization tools, social media integration — the list of features is endless — and a custom site makes it all possible.
There is a misconception on how beneficial and economical using free website templates or purchased website templates is. Let’s look at some points about website templates:
Website templates are good for:
- Getting inspiration on colors, layouts and features.
- You cannot have your web designer copy these, but they do give the web designer an idea of the look you would like.
- Very low budgets where you need to get up and running as soon as possible.
- If budget is holding you back from getting your business up on the Internet, then maybe a website template might be the way to go.
- Shorter development time.
- It would appear that using a website template would include a shorter development time required for your website.
Custom Web Design or Website Template?
When deciding if a custom web design is the way to go or if a website template is a better choice keep in mind that you want your business to stand out from the crowd and be memorable.
In either case, you are still going to have to do some work to get up there in the search engine results. Having a website that looks nice is only part of the internet marketing package. You will have to research the phrases that your target audience would type in the search box to find you then incorporate those phrases into the content of each of your pages.
To maintain or build the website yourself you are going to have to invest some time (and money possibly) into learning all there is to building a web page.
Now, sit down and figure out exactly how much each method of building the website is actually going to cost. Include the time it is going to take you learn whatever you need to learn to use a website template and compare that to the cost of a custom web design where you will have time to market or build your product in the same time frame.
Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients.