Facts You Should Know About Responsive Web Design
With the myriad of different devices being used today, it behooves any serious business owner to make responsive web design a top priority. Lack of this essential component often translates into the loss of potential profit. A responsive web design will readily adapt to the device it’s being viewed on, making it easy for the user to experience all the features of your website seamlessly and without compromising quality.
Our hope is that we can help you cut through all of this, and understand what responsive design can (and can’t) do for you.
Search Engines Love Responsive Websites
Mobile friendliness is a ranking factor that was introduced by Google in 2015. Subsequent studies have revealed that this factor has had a substantial effect on ranking as a result of this algorithm change. Mobile-friendly websites rank much higher with search engines, and as a result have become a growing trend. There’s also evidence that shows that non-mobile-friendly websites are ranking much lower or not at all on mobile search results at an increased frequency. To illustrate this point, a recent study conducted on 1,000 important e-commerce keywords across a range of industries revealed that 83% of all #1 ranked search results were mobile friendly. This is another point that proves it’s important that business owners recognize and adapt to this changing trend.
Responsive Design Can Make Your Site More Effective
By taking the time to offer your mobile users a higher-quality experience, many sites almost cannot help but be more effective by being responsive. Users, almost universally will not only appreciate those sites that better cater to them, but will also spend more time on them, are more likely to recommend them, and are more likely to return. Like anything else, people will use the things that are best designed towards their needs, and with (rapidly) growing mobile use of the Internet, responsive design can be a way to offer a better, more tailored experience to your website users.
Responsive Websites Do Cost More, But Not Drastically So
Every website project is different. There is no real “industry price” for any of these things, but adding responsive design to a project typically adds about 20% to the project. Sometimes a little more, sometimes a little less, but the average is about 20%. One of the main reasons why responsive design adds this much to a project isn’t actually the design and development itself (after all, if we are designing and developing the site anyway, why the increase?), it is actually in the testing. By offering you a responsive site, we will now need to test the site across a multitude of different devices, at wildly different sizes. Although responsive sites do add to the design and development workload some, often, the lion’s share of extra work comes in the testing of a project, making sure everything works on every device it is supposed to.
The Best Responsive Sites Keep an Eye on Responsive Issues throughout Design and Development
Ideally, you will want to be thinking about responsive design before, during, and after your project. Although, for most projects, it should not be the main thing you think about, doing adequate planning almost always saves heartache down the road. The main thing to keep in mind is to think about how you want your site’s content to react to smaller (and larger) screen sizes. Even if it just in the form of wireframes, knowing how your site will still create a great experience on small and large screens is key. We will say, though, that the longer you delay thinking about (and planing for) responsive design in a project, the more likely you are to have budget overruns, re-work, and generally a much more complicated (and expensive) project.
We would love to talk to you about your project and chat about how responsive design might make sense for what you are doing. Simply contact us and we will get back to you the same business day, promise.