The Full Impact Of Web Design On SEO
In this digital marketing, web design is important for all the business. Because the people need to collect the information from there and our website is the only place where we can expose our ideas to our customers. We must create the proper website for attracting the user then use proper content for user engagement.
The Far-Reaching Effects of Web Design
Both content and web design are incredibly important, and furthermore, they go hand-in-hand. Without quality design, your visitors likely won’t take the time to read the content you’ve invested in. Web design must be viewed through the lens of your entire business, or it will fall flat. And while your site design should satisfy human eyes, it also impacts other areas of your business – specifically SEO, branding, and conversion rates.
Web design and SEO
We must provide proper navigation and content for building brand trust. A proper web design helps to increase the conversion rate. If we build trust among our user surely they will become our customers. If the customer feels difficult in page navigation surely they will leave our website.
When approaching web design with SEO in mind, you have to think long-term. Design trends come and go, but your brand and online presence will last much longer. Focusing too much on fleeting design trends can be problematic, but you also don’t want to completely ignore current styles.
One of the most recent trends is parallax design, or the design that features a single page that seems to go on forever. Users like it because they can continuously scroll through content, while website owners prefer it because it keeps users engaged. Don’t count on the search engines to be parallax fans, however. By removing the traditional website structure that search engines use to crawl, you’re raising obvious alarm bells. Additionally, you’re spreading out an entire website’s worth of keywords over a single URL. The parallax design may excite visitors today, but it could have negative consequences in the future.
On the opposite end of the spectrum you have responsive web design. With the future of internet searches trending in the mobile direction, the search engines are rewarding sites that invest in responsive web design. Not only does it reduce the risks of running two websites – which makes you susceptible to duplicate content – but it’s proven to lower bounce rates.
How Web Design Affects Conversion Rates
Finally, it’s important to understand how web design affects conversion rates. Particularly, you should pay attention to the following elements:
Navigation: It’s easy to understand how navigation and accessibility relate to conversion rates. Websites that present challenges to visitors will likely lose their interest, while intuitive site structure encourages users to continue browsing.
Color: You could study color and perception for years, but the most important takeaway is that color matters. Research suggests big, red, and bold is good for headlines, while navy helps develop a feeling of trust when used in a call-to-action button.
Wording: The wording you use in calls-to-action have a direct impact on conversion rates. Specifically, including the word ‘free’ when asking people to sign up or download something has been shown to increase conversions by as much as 4.2 percent.
The Bottom Line
In conclusion, it’s important that you understand the full impact of web design. It isn’t simply a preference or minor choice. From SEO and branding to conversion rates and more, your site’s web design plays a major role in how your brand is perceived by consumers everywhere.
THE MMIT has a hard-working team which provides a wide range of outsourcing services such as Web Designing, Web Development, Search Engine Optimization (SEO), Social Media Marketing (SMM) and Graphic Designing which helps an organization to achieve superior quality output.