Getting A Quality Website Is Not An Expense But Rather An Investment
An effective website is a valuable – and essential – way to communicate with customers, no matter what industry you’re in.
With the right strategy, design and content, effective websites can attract your ideal customers, establish credibility and, crucially, convert visitors into buyers and raving fans.
But what do you need to have on a website?
An about page
When thinking about what to have on a website, an About page is an important page to include: when a potential customer is trying to get a better sense of whether you’re right for them, this is one of the first places they’ll turn. It’s also a great opportunity to tell your unique story, explain what sets you apart from the crowd, humanize your brand and potentially establish what the purpose of a website for your business is.
A clear value proposition
Recent studies agree: you have less than 10 seconds to impress and engage a new visitor so you need to know what makes an effective website layout. Your domain name and homepage need to make it immediately clear who you are, what you do and what that visitor’s next step should be.
Make sure you’re clear about who your audience is and what you want to communicate to them. Time and resources is the pure most dedication necessary to establish your company’s vision and core messaging in a crisp and clear way.
Once you have this nailed down, be sure to communicate this clearly on your website. When doing this, remember that although you need to think about what to put on a website homepage, not everyone will actually enter your website via the homepage – if you’re blogging effectively, many will deep-link straight into specific articles via social media or Google. So, think about how to orientate a first-time visitor no matter where or how they enter.
A descriptive business name and domain name can help with this, as can a clear and succinct tagline that’s visible on every page (for example, in your site’s header).
An explanation of how your business works
If you’re bringing something new to the market, one of the first things a customer will want to know is exactly how you’re offering works and is different. Videos and infographics can be a great addition to an effective website layout, helping to convey a lot of information or explain complex processes in a short space of time.
A client portfolio or testimonials
When it comes to doing business online, trust is fundamental to the buying process. Showing examples of clients you’ve previously worked with (with their permission, of course) can help to reassure potential customers that you’re legit.
Being able to leverage third party validation is essential to establish credibility as a business and earn trust at the early stages of engagement – think customers, press, partnerships, vendors, investors, and more.
THE MMIT has a hard-working team which provides a wide range of outsourcing services such as Web Designing, Web Development, Search Engine Optimization (SEO), Social Media Marketing (SMM) and Graphic Designing which helps an organization to achieve superior quality output.