Why Good UX Design Means Better Business
In today’s fast-moving society, the websites that respond speedily and efficiently are the most successful. User Experience also known as UX is how a person feels while interacting with a website. It includes the overall experience that a person has while interacting with a website than just the look of the website. User experience (UX) is as important as the visual identity. It doesn’t matter what a website looks like if a person doesn’t know how to interact with it. Moreover, the person also should be able to enjoy that interaction.
User experience (UX) is important because people must be able to effortlessly navigate the website and understand how to use it. Neglecting user experience (UX) can result in a poor website that people won’t come back to. Hence, user experience (UX) is very important to drive people back to a website.
Good user experience (UX) is very good for business. People who have a good experience using a website, and are able to fulfil their needs rapidly and effortlessly will not only visit back but also recommend the website to others. This creates a relationship with the company, brand awareness and eventually brand loyalty.
Having a good user experience (UI) will produce a return on investment and which in turn will create a momentum that will propel the business forward. As people decide within few seconds whether a website is worth their time. For Example – If a website takes more than 15 sec to load the user is likely to leave the website and never return back.