How To Choose The Best Social Media Platforms For Your Business
There are few businesses that haven’t already acknowledged and, at the very least, begun to harness the dynamic capabilities of social media marketing. By spending as little as 6 hours per week, over 66% of marketers enjoy enhanced lead generation benefits with social media. A properly executed social media strategy can improve search rankings, drive more website traffic and increase conversion rates.
WHY USE SOCIAL MEDIA AT ALL?
Before we work out how to choose the best social media platforms for your business, we need to answer a few questions around your expectations from social media…
- Do you want a social presence for your business just to be ‘socially active’?
- Are you looking to build brand awareness?
- Do you want to generate leads and sales via the content that you post?
- Will you want to leverage social media for its advertising capabilities?
- Who are you trying to reach?
- Which platforms do your target audience hangout on?
Answering these questions will help establish the best platforms for you to consider.
After all, you social media activity needs to happen on a platform where your target audience hangs out for it to be as effective as possible!
How do you decide which platforms are best for your needs? Here’s a brief overview of the most significant platforms as they pertain to your business needs.
Pinterest is billed as a content-sharing service that allows members to pin or post photos, videos, and other images to their pinboards.
In essence, Pinterest has a niche market and serves it very well. You can comment on people’s boards, share imagery and click onto the webpages from which the images came. You can also like what you see, or “pin it.” Each board is linked to the pinner’s profile page so people can see the person, business or brand behind the photos or videos.
It’s great for reaching out to people and getting into their Rolodex, so that when they need your services, there you are. It also includes groups and discussions where you can politely discuss your interests, show that you’re transparent, solicit advice, ask questions and answer questions, letting your expertise impress others. Service providers are more prevalent than manufacturers or retailers, because it’s easier to talk about what you do or what your business does, and it’s not a very visual medium.
Like Pinterest, you can use YouTube to capitalize on our innate love of visuals. It’s a good idea to watch a number of YouTube videos and see which ones generated hundreds of thousands (or even millions) of hits. Videos that show people how to do something, demonstrate your product or service, or introduce a new or unusual (visual) product can help you benefit from YouTube.
It’s a marvelous tool for businesses that want to reach out to people now and expect–and are ready for–people to reply. If you have breaking news, updates, questions for your followers, or if you want opinions now or even need to announce a recall, Twitter is the way to reach out to people. It’s for the business that has things to say frequently and prefers to reach people directly.
TEST, MEASURE, REPEAT.
At the end of the day, these are just some of the top social media platforms.
Creative is the variable for success.
What you do and the value you provide determines the overall results you have with social media.
Remember that while each platform has certain functions, doing things differently is what helps you stand out!
There is not always one ‘perfect’ social media platform for your business.
Like many things, it is about testing, measuring and repeating.
Try things and if they don’t work, try something else!
Remain authentic. Provide value. Be socially active.
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