Important Benefits Of SEO For Business We All Should Know
Understanding the benefits of SEO, or search engine optimization, is a valuable and necessary task when trying to make a decision of whether or not it’s the right fit for you and your business.
Here are some benefits of SEO which we feel it’s important:
SEO Helps Establish Brand Awareness
Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service. According to Investopedia, Search Engine Optimization ensures that your product is easily found by search engine sites through regular and organic search. Once you remain at the top of the ranking, Internet users will be able to see you more. This leads to a higher tendency for your link to be clicked, which leads the users to your website.
SEO Promotes Better Cost Management
The Search Engine Journal reported that inbound leads can actually lower the cost of lead generation by 61% versus outbound leads.
SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links.
To add to that, activities pertaining to inbound lead generation include search engine optimization, social media management, blogging, referrals, etc. All of these have little or no cost at all.
SEO Brings Higher Close Rates
A research published by the Search Engine Journal showed that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% close leads from outbound leads. Reaching out to customers (outbound or cold leads) often results in lower conversion rates.
Whereas SEO leads, where a customer makes the actual research of your product or service, results in higher conversion.
SEO Increases Your Followers on Social Media
By the time, you land on the first page of search engine sites, more and more people will know about you. Your brand’s awareness can go along way, even to various social media channels. As users visit your website, they are more likely to click on your social media icons and eventually follow you.
SEO Takes You Ahead of the Competition
You will grow as a business once you’ve implemented digital marketing strategies to your overall organizational plan. These strategies include search engine optimization. Integrating all of these together will help you take the lead amidst competitors in the market.
Imagine how far you’ll have aced the competition if all of your competitors are just using traditional marketing? Keep up with the advancements in the digital world and you will stay ahead of the competition. This era is constantly changing, make sure you adapt well to the changes.
The opportunity for your brand, in terms of awareness and brand equity, is limitless. The digital world has provided us with a myriad of options to explore with the aim of achieving overall organizational goals.
Search Engine Optimization is one of the strategies that will help you ace the competition. SEO refers to the ability of a website to gain quantitative and qualitative website visits through organic search engine results. Make sure to take on the challenge and use SEO to your advantage.
Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients.