An Important Checklist For Every New e-Commerce Site
When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked and tested to ensure that your customers have a nice experience. That’s why we put together an expansive checklist for new ecommerce sites.
Manage What Your Customers See First
When someone comes to your site they have a choice to leave or keep looking around. If the homepage interface and navigation isn’t appealing for the ecommerce shopper they immediately hit the road, but with some additions and tweaks to your first few pages you can guide those customers through your site.
Here’s what you should include and double check:
- Include a nicely designed logo
- Make sure the site works on all browsers and devices
- Promotional graphics and links on the homepage
- Links to the most popular products
- Calls to action to push people to important sales pages
- Have a clear search field at the top of your site
- Display any specials, promotions or free shipping options
- A latest news area
- Links to recent purchases and popular products
- An area to search for popular brands
- A store finder if necessary
- Language options is necessary for your ecommerce site
Your Overall Ecommerce Site Management and Look
Every ecommerce website requires constant moderation and management, meaning that a list works nicely to double check that the whole site is running properly and every page looks nice.
Your Ecommerce Product Pages
There is a chance that when people find your ecommerce site through search engines they land on a particular product page. This means that you need clear information on each page, along with relevant tools, guides and media to push people to buy the products.
Blogs and Media Pages to Add Value to the Site
Additional content helps you stand out from competitors and show search engines that you are more than just an ecommerce site selling items.
Your Customer Checkout, Shopping Cart and Wish List
This is the bread and butter of your ecommerce site, so use the shopping cart and customer checkout area to really shine by pushing products and walking customers through the process quickly.
Following Up With Customers
Once someone buys from you there is a chance to offer support and additional deals with emails after their purchase.
Support Pages for Your Ecommerce Site
The support links were covered earlier, but it’s nice to see what support pages need to be included on your ecommerce site. There are also a few support tips below.
- Social media pages
- Listed emails and contact forms
- Listed phone numbers
- A Live Chat area
- Shipping details
- Sharing buttons
- Offer 24/7 customer support
- Provide an extensive return period
THE MMIT has years of experience in building, designing and maintaining e-commerce websites. We are always open to innovative changes in the e-commerce domain and if you have been struck with an idea to go for your e-commerce website, here we are!