Increase Your Website Conversions With The Help Of Color Psychology
When it comes to persuasion, emotion is the primary target. And nothing – not even words or images – appeals more to people’s emotions than color to create a positive or negative user experience.
However, the psychology of color is often a subject of disagreement in marketing and website design, because color preference varies widely between individuals.
Psychology of Color
When you understand color psychology, you can use that knowledge to boost your conversion rate. Psychology of color scheme allows you to predict how your customers respond to your marketing messages, based on the color of your copy, call-to-action buttons and links. It’s all part of understanding customer psychology.
Use blue in order to cultivate user’s trust.
Blue is one of the most-used colors, with good reason. A lot of people like blue.
Read the literature on blue, and you’ll come across messages like
- The color blue is a color of trust, peace, order, and loyalty.
- Blue is the color of corporate America and it says, “Chill . . . believe and trust me . . . have confidence in what I am saying!”
- Blue calls to mind feelings of calmness and serenity. It often is described as peaceful, tranquil, secure, and orderly.
Although blue is pretty much an all-round great color, it should never be used for anything related to Dieters have used blue plates to successfully prevent them from eating more. Evolutionary theory suggests that blue is a color associated with poison. There aren’t very many blue foods — blueberries and plums just about cover it. Thus, never use blue if you’re selling foodie stuff.
Yellow: Is it a warning?
Colors that are associated with happiness, such as yellow, can increase a person’s willingness to share the accompanying content. Whatever the case, it does seem true that “yellow activates the anxiety center of the brain. A heightened anxiety level during any website experience is never a good thing, unless it comes in small doses. Thus, a yellow call to action may create just a touch of anxiety that’s needed to make them click the desired call to action.
Use yellow in small doses unless you want to cause unnecessary anxiety.
Green: The call to action
The call-to-action button is green with a white inscription, especially when used in combination with the “isolation effect,” also known as the von Restorff effect, which states that you remember things better if they stand out. In color psychology, the isolation effect occurs when a focus item, such as a conversion step, is the only item of a particular color. The technique works wonders for calls to action, and green is an ideal choice.
Using the word and the color itself can lend an environmental aura to your website, improving your reputation among those who are passionate about environmental concerns.
Orange is a fun color that can create a sense of haste or impulse.
The positive side of orange is that it can be used as the “fun” color. Orange helps to “stimulate physical activity, competition, and confidence.” It makes sense. Orange means active. Orange means fun. Orange means togetherness. Because it’s a loud and warm color. However, orange can be slightly overwhelming. Orange will be used sparingly to bring your attention to something, but not so much as to overwhelm the actual message of the advert.”
Test several colors. Despite what some may say, there is no right color for a conversion text or button. Try a green, purple, or yellow button. Find out which works best for your audience and with your product.
Our creative team of THE MMIT will offer the most innovative solutions for the results you desire and be very pleased with the results.
It will be our pleasure to have you as one of our customers.