Let Us Highlight Some Crucial Items For Your Mobile Web Design Strategy
There’s no turning back now. The web has gone mobile. More users are accessing the web from more places on more devices than ever before. What does this mean for web designers and site owners? It means that in every project we do, we must address a mobile strategy.
In this article, we will highlight some crucial items that need to consider at the outset of your mobile site design project.
Simplicity Is Golden, But …
As a general rule of thumb when converting a desktop site design to mobile format, you want to simplify things wherever possible. There are several reasons for this. Keeping file size and load times down is always a good idea for a mobile site. Wireless connections — while faster than years past — are still relatively slow, so the faster your mobile site loads, the better.
Usability considerations on the mobile web also call for a simplified approach to design, layout, and navigation. With less screen real estate at your disposal, you need to choose your placement of elements wisely. In short: Less is more.
Single-Column Layouts Usually Work Best
As you think about layout, a single-column structure tends to work best. Not only does this help with managing limited space on the smaller screen, it also helps you easily scale between different device resolutions and flipping between portrait and landscape mode.
Using responsive web design techniques, you can take a multi-column desktop site layout and adapt it to a single-column layout.
Define Your Need for a Mobile Site
Usually a mobile website design project comes about through one of the following circumstances:
- It’s a brand new website in need of both a desktop and mobile strategy.
- It’s a redesign of an existing website, which will include a new mobile site.
- It’s an addition of a mobile site to an existing desktop site, which won’t be changing.
Consider the Business Objectives
In most cases, you, as the designer/developer are being hired by a client to design a mobile site for their business. What are the business objectives as they relate to the website, specifically the mobile site? As with any design, you’ll need to prioritize these objectives, then communicate that hierarchy in your design. When translating your design to mobile, you’ll need to take this a step further and focus on just a couple of top priority objectives for the business.
Study the Data of the Past Before Moving Forward
If this project is a redesign (most web design projects are these days), or an addition of a mobile site to an existing website, hopefully the site has been tracking traffic with Google Analytics (or another metrics tracking software). It is wise to study the data before diving into design and development.
Analyze things like which devices and browsers your users are accessing the site from. While you want to be sure the site is built with device support in mind, you can target these browsers as high priorities when you go from design, through development, testing and launch.
The MMIT has a hard-working team which provides a wide range of outsourcing services such as Web Designing, Web Development, Search Engine Optimization (SEO), Social Media Marketing (SMM) and Graphic Designing which helps an organization to achieve superior quality output.