Let’s Explore Some Interesting Facts About SEO
SEO still keeps a lot of secrets for a lot of beginners out there, but even advanced users need to be constantly up to date with what happens in the online marketing world. We’ve put a together a list of some interesting SEO facts you’ve probably never heard of before; however, even if you have, this is a friendly reminder.
75% of SEO is off-page and 25% is on-page
There are two key elements to improving your SEO: attracting links and making your content relevant for the word people are searching for. These elements are known as off-page (on someone else’s site) and on-page (your site).
It’s important to first make your content relevant by including the words you are hoping to rank for in key areas of your page. This technique however only takes you so far. Secondly you want to create content others want to link to. Search engines view these links as “votes” telling the search engines that your site is a valuable one for people searching for an answer.
Google accounted for nearly 40% of all U.S. digital ad spending last year. Facebook’s share was about 8%.
Google is still the king of digital advertising, however, since it is the king, there’s a lot of competition and prices can be quite high for someone on a budget.
Page titles are the most important on-page element after content.
Of course the essence of your articles is what matters but it is the title that gets people to land on your website. According to resent stats, people will spend about 1 second on a title before moving along to the next one. So, you have 1 second to capture their attention with the few words you can put in your title. Just 1 second. Use it responsibly.
Persuasive meta descriptions under 155 characters increase click through rates
The Meta description is the brief preview that shows up underneath a link on search engines. This gives readers an idea of what’s coming if they click. Thus, a tempting meta description will increase clicks even though it does not influence your rank in the search results.
Make your Meta descriptions unique on each page. This will attract clicks depending on each searcher’s interests. How do you know what your best meta description is? Test it! Use Google or Facebook ads to test what copy is most appealing. Then use that text as your page’s meta description.
Just remember: Make your meta description snappy because there is a 155 character maximum before Google will cut it off with ellipses.
In a nutshell, your main focus should be on content creation, link building, and email marketing. That’s it. Now, that sounds very abstract and the strategies that will work for every niche are different for each of these three sub-fields of SEO, however, as of now, they are, in my opinion, the most important parts of any successful SEO campaign.
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