Let’s Explore The Top Important Web Design Principles
Like the phrase ‘beauty is in the eye of the beholder’, effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use).
Below we explore the top important web design principles that will make your website aesthetically pleasing, easy to use, engaging, and effective.
Defining the Purpose Clearly
Make sure you are clearly aware of the purpose for which this website is being designed for. Ensure that it will meet the needs of the end user. You should have a clear idea on what your visitors are looking for – entertainment, interaction, or information. This purpose should flow across all pages of your site, fulfilling the specific requirements of your website users.
People on the web tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organizing information using headlines and sub headlines, using bullet points instead of long windy sentences, and cutting the waffle.
When you convey the information, it should be readable. The font size that you implement here matters. Most of the times, the use of Verdana, Arial fonts that fall under the Sans Serif categories are preferred. And, the ideal font size for reading online would always be 16px.
A well thought out color palette can go a long way to enhance the user experience. Complementary colors create balance and harmony. Using contrasting colors for the text and background will make reading easier on the eye. Vibrant colors create emotion and should be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look.
Images have an important role in the design of a website. It helps with the brand position that will connect you to your related audiences. If you don’t have many professional photos with you, it is advisable to choose some good photos from. You can always include videos, graphics, and infographics to make your website app images ear brilliant.
Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks.
Grid Based Layouts
Placing content randomly on your web page can end up with a haphazard appearance that is messy. Grid based layouts arrange content into sections, columns and boxes that line up and feel balanced, which leads to a better looking website design.
We need not contemplate over this. But, it is necessary that you build a responsive layout that would fit into any device or screen size.
It is easy to create a beautiful and functional website, simply by keeping these design elements in mind. Have you got a website design that needs reviewing or optimizing? Or perhaps, you are planning a website and you are looking to get the design right from the ground up. Either way, these principles of effective web design can help your website be more engaging, useful, and memorable for visitors.
Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients.