That pocket-friendly device can do wonders with just one touch! As underlined by several studies, consumers nowadays spend a very large percentage of their digital media time on mobile apps. No business can implement a branding strategy successfully without adopting a mobile-first approach.
In addition to connecting and interacting with customers through the app, an enterprise also needs to explore ways to use the app as an extension its brand image. A business can even consider making mobile app branding an integral part of its mobile app development strategy.