Why Responsive Web Design Matters?
The number of smartphones and smartphone users are mounting day by day. There are number of smartphones in a family than there are family members. As the number of smartphones has increased, more and more smartphone users are accessing the internet through their smartphones rather than desktops. With users accessing the internet through smartphones, the importance of having a mobile-friendly website becomes paramount.
Each organisation today regardless of the size and industry needs a website that could run smoothly on all the devices (desktop/smartphone/tablet). Responsive web design is all about creating such websites which automatically resizes themselves depending on the type of device it is been seen through, from large desktops to small smartphones. Responsive web design is the present and future of web design trends and it is also very important for the success of any website. Let us look at the reasons why responsive web design matters and why it is important to the success of any website:
Saves Time and Money – Responsive web design saves time and money. Instead of spending the time and money building a mobile website in addition to the desktop website, the responsive web design approach enables an organisation to optimize its website for all the devices. One website costs less time and money than two, and the savings can be substantial.
Great User Experience – Responsive websites provide an improved user experience. If a website is responsive the user doesn’t have to waste time with zooming, pinching or shrinking their screen. The greater the browsing experience the more the user keeps coming back to the website, which can help improve the ranking of the website on Google’s Search Engine Result Page (SERP).
Recommended by Google – Responsive web design is important because Google says yes to it. Google has recommended responsive web design for improved search engine results. This is because responsive design sites have one URL and the same HTML regardless of device, which makes it effortless and efficient for Google to crawl, index, and organise content.
Super Flexible – A website that has responsive web design is flexible in more than one way. While switching from desktop to smartphone, all the words will remain the same and they will slide across the screen smoothly. Also when the user tilts the smartphone upside down or side-by-side, the website will quickly follow the motion.
THE MMIT is armed with a team of professionals who have years of experience in building responsive web design. THE MMIT provides world-class responsive web design services.