Top 5 Mobile App Development Trends In 2018
Here are some of the most exciting and important trends and tech ideas to keep an eye on in 2018 and beyond.
It seems like the year 2017 was earmarked by both Google and Apple for banking on the development and accessibility of augmented reality. With Apple launching ARKit and Google’s ARCore hitting the market, we now have two rock-solid platforms for the development of augmented reality apps for mobile devices. With most marketers seeing augmented reality as a way to provide a compelling user experience we will soon be seeing a lot of creative AR apps.
This market is diversifying and is set for substantial growth over the coming years.
The market is focused on offering greater availability of cost effective fitness apps, supporting an ever-increasing rise in the total number of lifestyle diseases, which is being boosted by a drop in the cost of wearable devices, and the growing demand from the market for sports and fitness based apps.
There is a now huge range of wearable devices available, from smart sneakers to analyse your walking pattern, smartwatches to count your calories, wristbands to assess your sleep quality and smart gloves to help you with your golf swing. Expect this to only get bigger.
At the Google I/O 2016, Google launched a new feature in Android devices called the instant apps. The aim is to make it easy for users to use an android app without actually downloading it. The user can try the mobile app using the play store and download it only if they feel the need and have the requisite storage. Wish, Viki, Buzzfeed and Periscope are the pioneer apps to take this initiative. Soon there will be more additions to the list.
The Internet of Things (IoT)
The IoT is a network of physical objects (the “things”) embedded with electronics, software, sensors and network connectivity. These elements enable objects to collect and exchange data without a need for human interaction. Each of these technologies relies on the IoT in a different way, providing a competitive advantage or differentiator.
Predictions for IoT growth are explosive. This is game-changing tech and an incredibly exciting space.
Bonus Mobile App Trend | Location-based Services:
Marketers are exploring the use of geofencing and location-based services on a large scale. These services offer scope to trigger specific actions in apps providing ample and distinguishing scope for personalization. Many brands have upgraded their apps to support location-based services like the support for Bluetooth beacons or tracking through network services. With 2018 we will definitely see a lot more application leveraging these technologies.
The next big thing is always coming in this industry. Tech moves at warp speed, but offers much more than innovation and excitement. It can solve big problems and change everyday lives on a grand scale.
If you would like to consider an app for your business, contact The MMIT and we will be happy to connect you with the right solution for your budget and business needs.