Top Reasons DIY Web Design Can Hurt Small Businesses
“There is no royal, flower-strewn path to success.” This goes for all the small businesses who want to cut the mustard. Small businesses can only grow if they think of two goals, i.e., to turn profits and the lines of keeping those profit margins intact, especially when your business is a head start and wants to save money by cutting certain costs. Don’t overplay your hand when it comes to website design because website design done by yourself is like putting all your eggs in one basket.
Why should you invest in your website design instead of trying to build it yourself? Keep reading to find out why a DIY website can actually hurt your business more than help!
The two most powerful warriors are patience and time. It’s appreciable that you thinking about business and you are super-excited to kick-start your business. So now, with zero patience, you have started writing contents for your website and spending hours in installing ready-made templates, adding contents and finally make modifications so that the template matches your current branding. And what if you don’t find colour schemes, images, and fonts that represent your company’s brand the best? You are back to the drawing board!
How many hours can you spend on your own to complete a website development project with keeping in mind other breaks including lunch breaks, meeting breaks, outing breaks, etc.?
You need to compromise somewhere. Give it a positive kick-start by hiring a professional so that you can save time by teaching yourself how to create and update a website.
Cost: You get back what you pay for
Cost or finance is one of the most important reasons that people turn towards creating their own website. It’s very nice to encourage yourself that yes, you can do it but you really need to work hard anyway. But thinking on the other side that saving money and being the upper hand on your own is a very big risk.
The professional will not let you down. Trust it! They are expert at playing with the risks and do not believe in impossibilities. So play in safe hands!
If you give your website to the professional, you will not only see more traffic but will invite your customer in to take a look around. The consumers will be more interested to understand your business so that they can purchase your product or services and have no regrets later.
Website Is Not Unique
Branding is all about your unique promise of value and what you bring to the table. It’s (also) about getting your potential clients to choose you as the only solution to their problem. If you or your in-house staff are tackling the Website design on your/their own, the skills and experience may not be up to par to today’s trends in Website design.
Search Engine Optimization (SEO)
Think about the hidden treasure which you need to unlock it! That’s SEO! This treasure will develop your website by ranking well on search engines. Hence you need to know what you are doing on the back end, and the code behind the website needs to be Search Engine Friendly.
Once again, do not think that you can play with the codes as well. Though it’s not a rocket science, it doesn’t mean you can gain experience in one day.
Now, the second word for SEO is competition. Hence, you will automatically see the difference between DIY and professional websites. Instead of regretting, hire a professional, get your website highly ranked and gain the credibility.
The MMIT can offer you more than the DIY approach ever could. We dedicate our time, expertise, and attention to creating and maintaining the best website for your company.